We all do it.

Yes, fans of M&M's -- Bigots of the Candy Brigade, Pigs of the Peanut Centers, Mayors of the, "Melt in your mouth, not in your hands," motto -- can all attest to it.
We have... a favorite M&M color. It happens less often if the it's still in the bag, but you still rejoice when your color of choice comes out of the bag.
The candy dish, on the other hand, is a different story.
Though they may be slightly different shapes and sizes, all M&M's were created as equals, destined for the same purpose of satisfying the sweet tooth (or an oral fixation, whatever floats their boat). But deep down inside all of us, as much as we attempt the altruistic nature of equality, we just do not live in a color blind candy land. We go one of two routes:
* We reach for our favorites and eat them first. "There is more than enough to go around," we say, leaving the rest to the vultures, but really, we are secretly delegating the calories so we can devote our appetite to the apples of our eyes.
* Or, most popularly, we save the best for last. We know that each one is what stands between you and your one true love. Your candy dish will have the monopoly on the M&M's.
This reaches far beyond any logical explanation and rejects all voices of reasoning when we insist that one just tastes better than the other. When asked why, well... why not?

Sure, the yellow M&M's are nice and bright, bringing a smile to our faces with every crunch, but the blue ones... man, do they hit the spot. You feel like a red one on certain days, but the brown ones make the chocolate taste even more chocolate-y. And there's just something about those green M&M's (my personal favorite)...

And then the proponents of purple and pink come into the mix and protest -- why not us? Do we not reserve the right to have a peanut M&M wear our coats proudly as they do the other colors? Do the thoughts of Tinky Winky and sunburns leave a bad taste in our mouths? We're all the same color when we turn out the lights. Do we not all taste the same likewise? So why... not... us?
Hey, if you don't like it... why don't you go taste a rainbow and buy yourself a bag of Skittles and be happy with it.

PS. Set all social connotations aside. I really am just talking about candy.

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